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January 25, 2026 / Sports

Paramount+ Shifts Ad Strategy for Live Sports Amid UFC Integration

January 25, 2026 by FRUWO

Paramount+ Shifts Ad Strategy for Live Sports Amid UFC Integration

Paramount+ is enhancing its advertising approach by integrating programmatic ad buying into premium live sports, starting with UFC events in 2026.

Categories Sports Tags Disney+ Streaming, Live Sports, Paramount, Programmatic Ads, UFC Leave a comment

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