Billie Eilish Condemns ‘Birds Of A Feather’ as “Stupid” Despite Becoming a Streaming Sensation, Highlighting the Struggle of Authenticity in Music Today and the Industry’s Pressure to Conform to Commercial Success

Billie Eilish Condemns ‘Birds Of A Feather’ as “Stupid” Despite Becoming a Streaming Sensation, Highlighting the Struggle of Authenticity in Music Today and the Industry’s Pressure to Conform to Commercial Success

Billie Eilish’s musical journey has been a testament to self-exploration and breaking barriers, both personally and artistically. Her honest and often dark lyricism has resonated with millions, making her one of the defining voices of her generation. Yet, even she has faced moments of doubt regarding her artistic choices, as evidenced by her conflicting feelings about the track “Birds Of A Feather” from her acclaimed 2024 album, “Hit Me Hard and Soft.”

Recently, in an interview with a prominent publication, Eilish opened up about her initial reluctance to include “Birds Of A Feather” on the album. She described the year-long struggle she faced while collaborating with her brother and producer, Finneas O’Connell. This song, which contrasts sharply with her usual sound, was more upbeat and hopeful. Eilish’s connection to her darker, introspective roots made her question the song’s validity in her artistic portfolio. She expressed her discontent to label executives, bluntly stating that she thought the track was “kind of stupid.”

This moment encapsulates a broader issue within the music industry, where artists often grapple with balancing personal expression against commercial expectations. Eilish’s candid admission highlights the tension that many creators experience when stepping outside of the norms or patterns that initially brought them success. It poses an interesting discussion on whether artists should prioritize their authentic voices or adhere to the more commercialized aspects of the industry that may lead to higher streaming numbers and widespread recognition.

Ironically, the very track Eilish was hesitant about has gone on to become one of her biggest hits. “Birds Of A Feather” was declared Spotify’s most-streamed song of 2024, achieving over 1.77 billion streams and climbing to a staggering 3 billion plays. The track’s official music video also amassed over 600 million views on YouTube, further outlining the disconnect between Eilish’s initial reservations and the audiences’ reception of the song. This phenomenon isn’t just specific to Eilish; various artists have faced similar predicaments. When a song that feels disconnected from an artist’s established identity resonates widely, it raises intriguing questions about the industry itself and the role of the artist within it.

The critical acclaim of “Hit Me Hard and Soft,” which received a four-star review from a music outlet, underscored the album’s unique narrative of self-discovery and emotional complexity. Eilish explores themes of youth, queerness, and the intoxicating impulses of love and passion in a manner that encapsulates the experience of entering adulthood. Now, it seems, she is required to grapple with the duality of her sound, especially as she pushes the boundaries of her artistry while also navigating the waters of mainstream success.

Eilish’s experience also speaks to the larger societal issue of authenticity versus commercial interests. In today’s music landscape, the pressure to conform to stylized expectations can stifle creative freedoms. When artists prioritize the sounds or images that are currently trending, they risk alienating their core fan base, which may have connected with them based on their original artistry or unique voice. With Eilish’s case, it reflects the reality that artists cannot simply be defined by a single facet or genre; their growth is continuous and often tumultuous.

The tension between personal integrity and commercial viability often leads to artists undergoing public scrutiny, as seen during the tumultuous events of her ongoing “Hit Me Hard and Soft” tour. In recent weeks, a grave incident occurred at one of her concerts in Miami, where a fan violently grabbed her, attempting to pull her into the crowd. This troubling event was followed by swift action from security, who evicted the fan and banned him from the venue, showcasing the importance of artist safety.

Pointedly, the reaction from the crowd also highlighted a community’s protective instinct, as another fan leaped forward to assist Eilish. In a gesture of goodwill, this protective fan was rewarded with merchandise and tickets to another show from Eilish herself. This dynamic between artist and fan has a significant impact on musicians’ careers and mental health. The pressures of performance, public interaction, and expectations can weigh heavily on entertainers, which brings back the conversation on the need for authenticity in their work and their lives.

Billie Eilish’s struggles with “Birds Of A Feather,” coupled with the overwhelming success that followed, serves as a conversation starter about the intersection of personal and commercial realms in the music industry. Amidst the glitz and glamour, there lies a deeper narrative of artists continuously navigating their identities, the external expectations imposed by both fans and industry professionals, and the stakes that come with embracing a sound that may feel foreign yet offers commercial success.

Eilish’s tireless pursuit of authenticity remains a significant aspect of her artistry and public narrative. The bravery of confronting one’s doubts in the face of overwhelming success is a venture many artists, especially young ones, will encounter within their careers. The evolution of her artistry challenges the notion of success in the music industry while inviting listeners to partake in that journey with her, ultimately enriching the cultural landscape and embracing the complexities of contemporary music.

Billie Eilish performing at Reading 2023, photo by Andy Ford

Billie Eilish has revealed that she wasn’t a fan of her now-hit song ‘Birds Of A Feather’ – see what she had to say about wanting to scrap the track below.

In a new feature with the Wall Street Journal published yesterday (October 29), the ‘Bad Guy’ singer revealed that she actively pushed back against including ‘Birds Of A Feather’ on her celebrated 2024 album ‘Hit Me Hard and Soft’.

Speaking to WSJ, Billie Eilish revealed that she struggled with the track for a full year while working on the album with her brother and producer Finneas, as the track was far more uplifting than her usual sound, even arguing: “Multiple times I was like, ‘We should cut this.’”

She also told the publication that she took her disapproval of the track to another level and told label executives that she thought it was “stupid”: “Even when I played the whole album for the label, I was like, ‘Guys, this one is kind of stupid.’”

Despite her hesitation, ‘Birds Of A Feather’ has gone on to become on of Eilish’s biggest hits – it was crowned as Spotify’s most-streamed song of 2024, with over 1.77billion streams. The song has since shot up to boast over 3billion plays on Spotify alone, with its official music video roping in over 600million plays and counting on YouTube.

NME reviewed ‘Hit Me Hard And Soft’ when it landed in May 2024, rewarding it four stars. “Billie came into this process with aspirations to find herself, creatively and personally: ‘Hit Me Hard and Soft’ remains distinctly unique, a portrait of a singular talent entering young adulthood, exploring her queerness and experiencing the emotional thrill and (sometimes) catastrophe of chasing passion or falling in love.

“In trying to write an album for herself, she’s made one that will resonate harder than anything she’s done before.”

Eilish is now on the final leg of her ‘Hit Me Hard and Soft’ tour, which is due to come to a close this November. Most recently, the singer made headlines when she was violently grabbed by a fan at a Miami concert. The fan, who had attempted to drag Billie into the crowd, was swiftly evicted and banned from the venue.

A fan also made headlines for jumping in to protect Billie – the fan has since been sent merchandise from Billie herself and free tickets to another show.

The post Billie Eilish wanted to scrap ‘Birds Of A Feather’ from ‘Hit Me Hard and Soft’ because it was “kind of stupid” appeared first on NME.

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